Continuous Quality Improvement (CQI) Practice Exam

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What is the main objective of mass customization?

  1. To provide identical goods to all consumers

  2. To create options for patients

  3. To promote bulk buying

  4. To minimize product variety

The correct answer is: To create options for patients

The main objective of mass customization is to create options for patients, which allows for products or services to be tailored to meet individual needs and preferences. This concept involves utilizing flexible manufacturing systems and advanced technology to produce goods that can be customized at a relatively low cost and in large volumes. By focusing on customization, companies can enhance customer satisfaction and engagement, as they offer products that accurately reflect specific desires or requirements. This contrasts sharply with the production of identical goods, promoting a more personalized approach to consumption that does not compromise efficiency and scalability. In contexts such as healthcare, this customization can lead to more effective and satisfactory treatment options for patients, aligning services more closely with their unique requirements.