Continuous Quality Improvement (CQI) 2025 – 400 Free Practice Questions to Pass the Exam

Producing short-term wins is a critical component of Kotter's change management process, primarily because it helps to build momentum for further change initiatives. These early victories serve multiple purposes: they generate optimism, reinforce support among stakeholders, and demonstrate the tangible benefits of the changes being implemented. When people can see that progress is being made—no matter how small—it boosts morale and increases buy-in for ongoing efforts. As stakeholders recognize the positive impacts of the changes, they become more willing to engage with the overall transformation, making it more likely that subsequent, larger-scale changes will be accepted and successful.

Short-term wins also provide a means of validating the change strategy in the face of potential resistance. By celebrating these successes, organizations can reinforce the idea that the change is not only necessary but also effective, thus paving the way for continued efforts and the pursuit of long-term goals. This approach helps sustain motivation and encourages engagement among employees, which is essential for the overall success of the change process.